AI + Marketing · Home service contractors · $3M and up
Thirty years in digital marketing, a childhood in an HVAC shop, and an agency built for the trades. Here I explain where AI genuinely helps a $3M+ home service company, where it's just a buzzword, and how to tell the difference. Nothing here is for sale.
Who this is for
This site exists to make one thing clearer: where AI and marketing actually move a contracting business, and where they're just noise.
For you if
You have ServiceTitan, Housecall Pro or Jobber. You have a CSR team, a marketing budget and a dispatch board. You want to know which AI tools and marketing moves are worth the money, in your numbers.
Not for you if
No "10 ChatGPT prompts for plumbers". No AI voice agent pitch dressed up as advice. No flyer with a robot on it. No performance numbers that can't be traced to a source you can read yourself.
How I work
I'm not selling AI tools, voice agents or marketing packages here. Every article names the tools, cites the data, and says where my experience ends and the evidence begins. Where I have a stake, I tell you. The agency I founded serves this industry; this site is my own voice.
Topics
Each topic is a standing question I keep answering as the tools and the rules change.
Latest articles
The first articles are being researched and written now. Subscribe and you'll get them the week they publish.
The newsletter is being set up. Follow on LinkedIn for new articles in the meantime.
Three things I believe
A tool earns its place by moving a number you already track: booked calls, average ticket, close rate, hours back. If the vendor can't name the number, it's a buzzword with a monthly fee. Most of what gets pitched to contractors today fails that test.
Automated ad platforms optimize toward whatever you count. Count rings and you buy rings. Count booked jobs and the machine starts working for you.
Private equity brings media budgets and call centers. The owner brings a name, local trust, and faster decisions. First-party data is what turns that into a moat.
About Leigh
Leigh spent high-school summers hauling equipment and separating copper in his late great-uncle's HVAC company. He started in marketing in 1994 building school websites, rose to Senior Vice President at NewOrleans.com, and founded ServiceHawk Digital Marketing to bring the trades' standard of service to marketing.
Featured inBiz New OrleansAMA New OrleansAMA New Orleans
Full bio and profilesPodcast
Leigh's podcast episodes currently live on The Service Call Podcast, ServiceHawk's show for HVAC, electrical and generator contractors.
Listen on ServiceHawkThe newsletter
One idea a week on AI and marketing for contractors doing $3M+. No fluff, no vendor pitches.
The newsletter is being set up. Follow on LinkedIn for new articles in the meantime.
