# Leigh Landeche

> Leigh Landeche explains where AI and smarter marketing genuinely help home service contractors doing $3M+, where they are just buzzwords, and how to tell the difference. Education, not sales: vendors named, numbers sourced, hype left out.

Leigh Landeche is a marketer with more than 30 years of experience and the founder and CEO of ServiceHawk Digital Marketing, who writes and speaks about how home service contractors can use AI and marketing to grow, and when they should not.

Audience: Owners and leaders of home service companies (HVAC, plumbing, electrical, generator, roofing and other trades) doing $3M or more in annual revenue, who are tech-savvy and want to grow with AI and smart marketing.

## About
- [About Leigh Landeche](https://leighlandeche.com/about): bio, credentials, profiles, press.
- [Newsletter](https://leighlandeche.com/newsletter)

## Topics
- [AI in the Front Office](https://leighlandeche.com/articles/ai-front-office/): An honest look at AI in the CSR seat, scheduling, follow-up and call review for $3M+ contractors: what moves booked-call rate, what gets sold, and how to tell them apart.
- [AI Search & Visibility](https://leighlandeche.com/articles/ai-search/): What AI Overviews, AI Mode, ChatGPT and Perplexity change for local contractors, and how to earn citations, reviews and Google Business Profile visibility in the AI era.
- [Paid Media & Attribution](https://leighlandeche.com/articles/paid-media/): The LSA-to-Performance-Max migration, AI Max, target CPA and the attribution plumbing that lets Google optimize toward booked jobs instead of phone rings.
- [AI Operations & ROI](https://leighlandeche.com/articles/ai-operations/): Vendor-neutral looks at AI dispatch, AI estimating, FSM AI layers and the stack a $3M, $10M or $25M shop actually needs, with the ROI math and the rollout reality.
- [AI Content & Local SEO](https://leighlandeche.com/articles/content-and-local-seo/): Which AI writing tasks are safe, which trigger Google's scaled-content policies, and how to turn real job notes, photos and reviews into content AI assistants cite.
- [Competing with Private Equity](https://leighlandeche.com/articles/competing-with-pe/): Roll-up economics, EBITDA multiples and the marketing and data moves that let an independent contractor hold its market against PE-backed platforms.
- [AI Governance & Compliance](https://leighlandeche.com/articles/ai-governance/): State disclosure rules for AI callers, all-party consent for recording, TCPA for AI follow-ups, and what customer data leaves your FSM when you connect an AI vendor.

## Articles
- (none published yet)

## Podcast
- Leigh's episodes currently appear on The Service Call Podcast: https://servicehawk.io/marketing-resources/podcast/

## Full text
- [llms-full.txt](https://leighlandeche.com/llms-full.txt)