Leigh Landeche · Writer, builder, thirty years in digital
Decades in Digital.
All In on the Future of the Trades.
Thirty years in digital, a childhood in my great-uncle's HVAC shop, and a lot of opinions about what actually works. I write about AI, the trades, and the difference between a tool and a buzzword. Nothing here is for sale.
- Since 1994 in digital
- Goldman Sachs 10,000 Small Businesses
- Capital One Getting Down to Business Award
Latest writing
Answer first. Then the details.
Plain-language pieces on AI, the trades, and what thirty years in digital taught me. The tools named, the numbers sourced, my own experience on the table.
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About Leigh
From the scrap pile to thirty years in digital.
Leigh spent high-school summers hauling equipment and separating copper in his late great-uncle's HVAC company. He started in digital in 1994 building school websites, rose to Senior Vice President at NewOrleans.com, and has spent the decades since building companies that serve the trades.
- 1994Started in marketing with St. Charles Parish Schools; built J.B. Martin's first website and Hahnville High School's website.
- 2000sJoined NewOrleans.com, rising to Senior Vice President.
- 2017Capital One Getting Down to Business Award for Business Management and Growth.
- 2018Graduated from the Goldman Sachs 10,000 Small Businesses program.
- 2020Board of Directors, American Marketing Association New Orleans chapter.
- TodayFounder and CEO of ServiceHawk Digital Marketing, Madisonville, Louisiana.
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One idea a week. Zero fluff.
One idea a week on AI, the trades, and what actually works. No fluff, no vendor pitches.
The newsletter is being set up. Follow on LinkedIn for new articles in the meantime.